Jun
30
2017

New “home” in Google Analytics

Google has introduced a new ‘home’ within Google Analytics to try to introduce insights from machine learning into the platform. This replaces the former starting report – Audience, Overview – and in this post, I’d like to offer my thoughts on what this change means for University of Edinburgh users.

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Jun
28
2017

Engaging & understanding our users: a pilot User Experience Service showcase

This week we ran our first event to showcase the work of the pilot User Experience Service and associated areas like EdGEL and strategy development. At this session I wanted to try a different approach, encouraging dialogue about our work-in-progress, rather than one-way dissemination.

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Jun
19
2017

Website Support Clinic update – Using form conditionals to allow multiple answers

At a recent Website Support Clinic, I worked with a web publisher who was creating an EdWeb form with a question that had potentially multiple textfield answers. We used conditionals so that the form would only present extra textfields when needed.

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Jun
9
2017

The building blocks of our new strategy

Having recently joined the University in the role of Head of Web Strategy & Technologies, I’ve had an intense few weeks getting to grips with the University’s online presence. In this post I’ll cover a little of my thinking around strategy, and upcoming areas of work.

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Jun
6
2017

Jobs to be done – where marketing & UX meet

I’ve recently been learning about an approach to marketing and product management strategy called ‘Jobs to be done’. It seems an excellent way to bring business and user goals into alignment, and one to explore further in our thinking about product development.

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