We’ve been looking at what automated tools can tell us about user behaviour on the Student Counselling Service site, as part of a suite of work we’ve been doing for Student Experience Services.
Analytics can only tell us so much. It can be fascinating to delve into, but is potentially a rabbit warren of useless information. So when we recently carried out a site review for the Student Counsellng Service – using Sitebeam, Google Analytics and manual review – it was important to first define what questions we were trying to answer. Continue reading: Google Analytics for the Counselling Service – the limits of data