Category listing for Supporting strategy

Work we’ve been doing on projects that support strategic themes or overall University strategy.

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Sep
18
2017

Observing our users brings unparalleled insight

Over the past few months we have been working with University Human Resources Services (UHRS) to help them develop a digital strategy. To gain a greater understanding of the needs of those devolved HR staff, we went out to interview some of them.

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Sep
5
2017

Presenting the build up of the University collaborative culture at IWMW 2017

Just before leaving for my summer holidays, I had the great chance to travel to Canterbury and the University of Kent, where the annual Institutional Web Managers Workshop (IWMW for short) was hosted. This was the 21st year for the conference, which underlined the success of this long-standing networking and collaboration opportunity.

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Jun
30
2017

New “home” in Google Analytics

Google has introduced a new ‘home’ within Google Analytics to try to introduce insights from machine learning into the platform. This replaces the former starting report – Audience, Overview – and in this post, I’d like to offer my thoughts on what this change means for University of Edinburgh users.

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Jun
28
2017

Engaging & understanding our users: a pilot User Experience Service showcase

This week we ran our first event to showcase the work of the pilot User Experience Service and associated areas like EdGEL and strategy development. At this session I wanted to try a different approach, encouraging dialogue about our work-in-progress, rather than one-way dissemination.

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Jun
9
2017

The building blocks of our new strategy

Having recently joined the University in the role of Head of Web Strategy & Technologies, I’ve had an intense few weeks getting to grips with the University’s online presence. In this post I’ll cover a little of my thinking around strategy, and upcoming areas of work.

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