Posts tagged: analytics

View all posts that have been tagged with analytics.

Apr
14
2017

A process of continuous improvement reduces support calls (not forms)

Our tech team recently did some great work for IS Helpline, creating a bespoke webform that directs users to self-serve before submitting an enquiry. The form itself, though, isn’t what will ultimately help reduce support calls—it’s an iterative process of user testing, editorial improvements and analysis.

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Apr
1
2016

Optimising what’s important – Get to know your long neck

In most walks of life, a small number of things are significantly more important than the rest. To be effective as the manager of a web presence or service, you need to know what matters most to your target audiences. Fortunately this is fairly easy to do.

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Dec
23
2015

Targeted analytics

I recently attended a talk by Professor Gregor Kennedy detailing his recent research into “learning analytics”, the study of interactions in digital learning environments. Professor Kennedy’s research has revealed the gap between curriculum design and real student behaviour, and the impact this has on learning.

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Dec
3
2015

How to get a grip of your website (and then keep hold)

Yesterday at our monthly Web Publishers Community meeting, a gave a presentation titled “How to get a grip of your website (and then keep hold)”. It’s good do-it-yourself advice, and I also outline where the University Website Programme can step in and help. This post is a transcript of (roughly) what I said…

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Aug
24
2015

Homepage carousels – it’s enough to make your head spin

We’ve had a few enquiries about the homepage carousel feature in EdWeb which we’ve strongly advised website managers not to use at present. In this post I want to explain the current situation, what our plans are, and why you’re probably better off without a carousel feature anyway.

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