Posts tagged: Content strategy

View all posts that have been tagged with Content strategy.

Jun
6
2016

Making my life easier with content strategy

Last week I was lucky enough to spend a day in London learning about content strategy and design with Sarah Richards of the Content Design Centre. In this post I’ll be talking about some of the key principles of both practices and hope to convince you of the value of taking a fresh look at your online content to see if it’s serving the needs of your users as well as it might be.
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Apr
1
2016

Optimising what’s important – Get to know your long neck

In most walks of life, a small number of things are significantly more important than the rest. To be effective as the manager of a web presence or service, you need to know what matters most to your target audiences. Fortunately this is fairly easy to do.

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Dec
3
2015

How to get a grip of your website (and then keep hold)

Yesterday at our monthly Web Publishers Community meeting, a gave a presentation titled “How to get a grip of your website (and then keep hold)”. It’s good do-it-yourself advice, and I also outline where the University Website Programme can step in and help. This post is a transcript of (roughly) what I said…

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Aug
12
2015

IWMW15 conference write up

A couple of weeks back I attended the annual Institutional Web Management Workshop or IWMW 2015 at Edge Hill University in Ormskirk. Lucky for me (and not so lucky for him, due to a nasty knee injury) Neil was unable to take his place as a speaker, so I got to go along as a delegate to my first and hopefully not last of what I found to be a convivial and motivating event.

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