Posts tagged: personas

View all posts that have been tagged with personas.

Jun
6
2017

Jobs to be done – where marketing & UX meet

I’ve recently been learning about an approach to marketing and product management strategy called ‘Jobs to be done’. It seems an excellent way to bring business and user goals into alignment, and one to explore further in our thinking about product development.

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Nov
14
2016

UX training – introducing Design Thinking to the University

I’ve developed a new training package combining in-person and online materials for the University that pulls together important user experience and collaboration techniques. In this post I’ll cover what’s coming and why, and how you can begin ‘design thinking’ through online provision at Lynda.com.

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Oct
11
2016

Collaborative planning of new user experiences for Cityscope

Reaching consensus on the ideal user experience can be challenging. It’s even harder when the product doesn’t exist yet. I’ve been helping the Cityscope development team focus their attentions to deliver something that’s both useful and easy to use.

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Feb
4
2016

Lean UX – requirements are hypotheses

Back in September 2015, I attended a day-long workshop on Lean UX, led by author of the book, Jeff Gothelf. The day was all about how large organisations can adapt to the challenges of today’s business environment where small start up companies are significantly disrupting established business models. In this post I’ll run through the key points, share my experiences of putting what I learned in to practice and link to a load of further information on the topic.

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Nov
21
2014

Why Currys made me think about the UX of our services

Sitting on the bus the other day, I picked up a copy of the free newspaper – the Metro. The outermost pages were an advert for the electrical retailer, Currys. It was a really nice ad that was essentially selling the user experience of technology. I took it back to the office to share with the team and challenge them to think about our services. I recommend you try it for yourself.

Continue reading: Why Currys made me think about the UX of our services