Posts tagged: analytics

View all posts that have been tagged with analytics.

Apr
13
2018

Enhancing content and promoting self-service at Shift left-athon

I recently ran a one-day workshop for IS web editors focused on teaching them how to iteratively improve their digital content so users are able to self-serve on their site. The event was a great success, with attendees leaving with an appreciation for what it takes to create user-focused content.

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Feb
5
2018

Tracking clicks on the University homepage

The web analytics tool Crazy Egg is a great way to track where people are clicking on your website. In this post, I’ll take a look at trends we’ve noticed since we started running Crazy Egg click-tracking studies on the University homepage, and go through the findings from our latest study.

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Apr
14
2017

A process of continuous improvement reduces support calls (not forms)

Our tech team recently did some great work for IS Helpline, creating a bespoke webform that directs users to self-serve before submitting an enquiry. The form itself, though, isn’t what will ultimately help reduce support calls—it’s an iterative process of user testing, editorial improvements and analysis.

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Apr
1
2016

Optimising what’s important – Get to know your long neck

In most walks of life, a small number of things are significantly more important than the rest. To be effective as the manager of a web presence or service, you need to know what matters most to your target audiences. Fortunately this is fairly easy to do.

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Dec
23
2015

Targeted analytics

I recently attended a talk by Professor Gregor Kennedy detailing his recent research into “learning analytics”, the study of interactions in digital learning environments. Professor Kennedy’s research has revealed the gap between curriculum design and real student behaviour, and the impact this has on learning.

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