Duncan MacGruer

Editorial Development Officer
Duncan coordinates user support and training development, and schedules the workloads of our editorial team members. He is also interested in the ways we can use website analytics to understand users and improve websites.

Recent posts by Duncan MacGruer


New “home” in Google Analytics

Google has introduced a new ‘home’ within Google Analytics to try to introduce insights from machine learning into the platform. This replaces the former starting report – Audience, Overview – and in this post, I’d like to offer my thoughts on what this change means for University of Edinburgh users.

Continue reading: New “home” in Google Analytics

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