Posts tagged: Event tracking

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Getting website analytics to the next level

Web managers understand the value of having website analytics and analyse them to make decisions about restructuring content or their website in general. As the University Website Programme is keen on delivering more information to enhance understanding about web visitors’ behaviour and interaction with the University’s websites, we are trying to take as much advantage as possible of the modern web analytics tools. This led us to implement and embed Google Analytics Event Tracking on Polopoly websites.

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